MAB360 × iHelios · Market Appraisal · June 2026

The 2026 Far Infrared Specifier's Read.

A category-level appraisal written for architects, developers, QS, asset owners and anyone weighing a heating decision in the weeks either side of the 1 July 2026 UK energy price revision. Even-handed, evidence-led, no claims the physics can't carry.

01

Executive Summary

Why far infrared, and why now.

The category, in one sentence

Far infrared is one of the few mainstream electric heating categories that delivers comfort mainly through long-wave radiant energy — warming people and surfaces directly rather than relying primarily on air movement. Correctly specified, zoned and controlled, it can support lower running costs, especially in well-insulated buildings or PV-paired homes.

The timing

The 1 July 2026 UK energy price revision tightens the economics of every fossil and high-draw electric system simultaneously. Paired with PV and modern insulation standards, far infrared becomes one of the strongest comfort-per-pound options in the market.

What is true

Far infrared is mature, certified, low-maintenance and well-suited to retrofit, listed property, hospitality, single-zone living and PV-paired homes.

What is widely misunderstood

Far infrared is not a panel radiator with marketing on it. The physics — radiant heat transfer at 3–50µm wavelengths — is materially different from convective electric heating, which is why straight kWh comparisons can mislead specifiers.

Overall read

For the right asset and the right occupancy pattern, far infrared is now one of the most rational electric heating choices on installed-cost, running-cost and carbon basis combined.

02

The Category Map

Far infrared in honest comparison with the alternatives.

Each category below has its honest place. No technology in this market is universally right — the right answer is asset-specific. The purpose of this read is to help specifiers reach the correct answer faster.

Far Infrared Film & Smart Radiant — iHelios Living Reinvented

Mechanism · Long-wave radiant heat warms people, floors, walls and internal surfaces directly. Installed beneath floors or within ceiling structures with smart thermostats and room-by-room zoning.

Install · Low disruption. No boiler, no water pipework, no manifold, no cylinder, no wet commissioning.

Running · Designed around heat-loss calculation, zoning, fabric and occupancy. PTC self-regulation and per-room control help reduce wasted energy.

Best fit · Retrofit, listed buildings, new build, modular construction, garden rooms, apartments, social housing, PV-paired homes, hospitality.

Hydronic Underfloor Heating (wet systems)

Mechanism · Heated water through floor loops from a boiler or heat pump. Heats the slab, then the air.

Install · Screed, manifolds, zoning, commissioning. Best designed in at new-build or full refurbishment.

Running · Highly efficient at steady state once the slab is up to temperature; slow to respond to change.

Best fit · New build, full refurbishment, large open-plan ground floors with consistent occupancy.

Electric Underfloor (resistance mats)

Mechanism · Resistance wire mats under tile or stone, heating the floor surface.

Install · Moderate — typically during floor renovation; thin-bed above screed.

Running · Performance depends heavily on insulation, floor covering and control strategy.

Best fit · Bathrooms, kitchens, en-suites; comfort layer rather than primary whole-house heat source.

Carbon / Graphene with Transformer Systems

Mechanism · Low-voltage carbon or graphene elements stepped through transformers, in flooring, walls or ceilings.

Install · Higher — transformer placement, low-voltage distribution and specialist commissioning.

Running · Efficient at the element; whole-system efficiency depends on transformer load and zoning.

Best fit · Premium new-build and specified projects with budget for an integrated low-voltage architecture.

Air-Source Heat Pumps

Mechanism · Extract heat from outside air, upgrade via compressor, distribute via radiators or wet underfloor.

Install · External unit, cylinder, often radiator upgrades. Grant-supported via BUS.

Running · Low per kWh delivered at typical COP 3–4; performance falls in very cold weather and in poorly insulated stock.

Best fit · Well-insulated whole-house heating with existing wet distribution, or where the fabric upgrade plan supports a heat-pump-led design.

Gas Combi Boilers (incumbent baseline)

Mechanism · Burn gas to heat water, distribute via radiators.

Install · Established — new gas connections being phased back on UK new-build from 2025–2026.

Running · Exposed to wholesale gas pricing and the 1 July 2026 cap revision.

Best fit · Existing stock with gas infrastructure; transitional rather than future-aligned.

02b

New Build, Modular, MMC & Offsite

Far infrared as a factory-line and programme advantage.

The conventional positioning places far infrared in retrofit and listed-building corridors. The factual case is broader: new build, and especially modular, MMC and offsite construction, benefits from far infrared heating film being specified pre- and post-production.

Why it fits factory-built construction

Modular, volumetric and panelised MMC depends on dry, lightweight, low-tolerance, repeatable components. Infrared film can be designed into floor and ceiling cassettes, pre-wired at factory stage and paired with smart thermostats before site assembly — no boiler, no manifold, no screed, no wet commissioning.

The programme advantage

Wet architectures add weeks of trade sequencing — first-fix pipework, screed cure, second-fix manifold, pressure test, commissioning. Far infrared collapses that to first-fix wiring and final cassette close-up. Fewer trades through the bay, faster takt time, heating commissioned before the module leaves the yard.

Weight, structure & fabric

Modular, SIPs, CLT and light-gauge steel are weight-sensitive. Wet underfloor adds 60–120 kg/m² of screed; transformer-based systems add low-voltage distribution and copper. Far infrared film is low-mass and loads onto standard 230V circuits already present in any modular design.

Why this conversation has been quiet

The far infrared sector grew up serving retrofit because that is where the early specification freedom existed. MMC and offsite specifiers default to what their wet-system supply chain already offers. The fit is excellent — the conversation upstream of the factory simply has not caught up. That gap is the commercial opportunity.

Pre · In · Post — where it lands on the line

Pre-production

Zones, circuits, thermostat positions and cable routes designed into BIM before cassette close-up. PV-pairing logic specified at the same stage.

In-factory

Film integrated into floor and ceiling cassettes, wired and live-tested inside the module before transport. Zero wet commissioning, no drying or balancing window.

Post-production

On site, modules connect to incoming 230V and PV. No flue, no condensate, no plant room, no external unit. Handover is days, not weeks.

03

UK Market Shape — June 2026

Where the kilowatts are actually flowing.

Gas combi boilers — existing housing stock
74%

Dominant incumbent; new gas connections restricted on much UK new-build from 2025–2026.

Air-source heat pumps — grant-supported
9%

BUS grant active; deployment pace accelerating but constrained by installer base and fabric upgrades.

Electric resistance / storage — legacy
8%

Predominantly off-gas-grid stock; high running-cost exposure to the 1 July revision.

Far infrared — retrofit, PV-paired, hospitality, listed
4%

One of the faster-growing specialist electric categories by percentage; small absolute base, large headroom.

Hydronic & electric underfloor — new-build
4%

Strong specification share in new-build; rarely retrofitted at scale.

Carbon / graphene transformer systems — premium
1%

Small specialist share; positive reviews where budget and integration suit.

Shares are MAB360 / iHelios working estimates synthesised from BEIS heat strategy data, MCS certification trends and trade survey signals. Directional for strategic planning — replace with verified third-party data before regulated investment, grant, government or formal procurement use.

04

Global Market Shape

Where far infrared is already mainstream — and where it is moving next.

Germany, Austria, Switzerland

The most mature far infrared markets in the world. Long-standing certified product base (TÜV / VDE), well-developed installer networks, infrared accepted in Passivhaus specifications and listed-building renovations.

Nordics

Strong adoption in well-insulated, PV-equipped homes and seasonal-use property. Pairs naturally with the renewable-heavy grid.

Southern Europe

High-growth retrofit market. Period properties, holiday homes and hospitality with intermittent occupancy are an excellent fit for on-demand radiant heat. iHelios is positioned for this corridor.

UK & Ireland

Emerging mainstream. Driven by retrofit pressure, listed-building constraints, the gas boiler phase-down, and the economics of pairing infrared with rooftop solar.

North America

Smaller installed base, dominated by ducted forced-air culture; growth in cabin, ADU, off-grid and luxury wellness applications. Long-term headroom is significant.

APAC & Middle East

Japan and Korea have a long radiant-heat culture (kotatsu, ondol heritage). Gulf and luxury hospitality use infrared for outdoor and terrace zones year-round.

05

iHelios — Market Position

Honest read on advantages and weak spots.

Advantage · Design and specification depth

iHelios sells design and specification, not just heating film by the metre. The Specifier-First approach — "we design and specify" — is the structural difference from box-shifters, panel-only suppliers and online resellers.

Advantage · Retrofit fluency

Genuinely friendly to period property, listed stock, hospitality and PV-paired homes — segments where wet underfloor and heat pumps can struggle on cost, disruption or planning consent.

Advantage · Capex profile

Installed cost is typically a fraction of a heat pump or new wet underfloor system. No boiler, no cylinder, no manifold, no commissioning week. Standard electrical works.

Advantage · PV pairing

As an electric radiant load, far infrared pairs naturally with PV, battery storage and smart energy control. Heat demand can be scheduled around generation, tariffs and per-room occupancy.

Weak spot · Market literacy

Many specifiers still equate far infrared with cheap electric panel heaters. Education and side-by-side comparison are required at every quote. This document is part of closing that gap.

Weak spot · Whole-house perception

Sometimes assumed to be "top-up only". With correct specification it is a primary heat source — but the burden of proof sits with the specifier on every project.

Weak spot · Grant landscape

UK BUS grants remain heat-pump-weighted. Far infrared currently competes on raw economics rather than subsidy — a long-term strength, a short-term friction.

Weak spot · Brand visibility

iHelios is high-craft and low-noise. In a category where loud competitors are winning attention, controlled visibility — through documents like this — is the route to specifier trust without lowering the tone of the brand.

06

The 1 July 2026 Moment

Why this market window matters.

Energy price revision

The next Ofgem cap revision lands 1 July 2026. Every household, landlord and commercial occupier will re-evaluate heating cost in the weeks either side. This is one of the highest-attention windows of the year.

Gas phase-down

New gas connections are being restricted across UK new-build. Specifiers need a credible non-gas answer that is not always a heat pump.

PV uptake

UK domestic PV installs have continued to rise through 2025 and 2026. Far infrared is the most natural partner load for those systems. The pairing case writes itself.

Window

The window for a clear, factual, non-promotional category statement closes the week the price revision lands. This document is built to lead the conversation, not chase it.

07

Where Far Infrared Wins on Merit

Nine applications where the category answer is unambiguous.

Listed & period property

Minimal fabric intervention, no pipework, no floor lift, planning-friendly. Often the only realistic compliant electric option.

Hospitality & short-let

Rooms warm in seconds for arrivals, off the moment guests leave. Energy follows occupancy rather than schedule.

PV-paired homes

Direct partner load. Self-consumption rises, grid export falls, payback compresses.

Single-zone living

Older couples, single-occupancy professionals, home offices — heating one room not the whole house is a category-defining win.

Workshops & light industrial

High ceilings, intermittent occupancy, focused workstation comfort — radiant suits this better than warming the air volume.

Off-grid & rural

Pairs cleanly with battery and PV. No gas, no oil delivery, no service contract.

Wellness, sauna-adjacent, treatment

Therapeutic radiant heat is already accepted in the wellness market; specification quality is the differentiator.

Retrofit where the heat-pump maths is tight

Where fabric, flow temperature or radiator sizing make a heat pump uneconomic, far infrared is frequently the cleanest answer.

Garden rooms, cabins & modular extensions

Dry-fit, low-profile infrared is especially suited to garden rooms, cabins, annexes and modular extensions.

08

Moving to Quote

The MAB360 × iHelios pathway.

Step 1 · Share this read

Forward this document to any specifier, developer, asset owner or end client weighing a heating decision in the run-up to and after 1 July 2026. It is built to be shared in full.

Step 2 · Offset fee

If the recipient wants iHelios to design and specify for their project, the standard MAB360 offset fee applies on engagement, recoverable against the subsequent quote on agreed terms.

Step 3 · Design, specify, install

iHelios moves into Specifier-First mode — design and specification first, supply and install second. The opposite of the box-shifting model.

Contact

For project appraisal, specification and moving to quote.

mab360@iheliosliving.co.uk — a shared inbox managed for both MAB360 and iHelios Living Reinvented.

Prepared June 2026 ahead of the 1 July 2026 price-cap period. Figures, tariffs and policy references should be reviewed before reuse after that date.